Since 1974, when Geoff Fox first introduced the world to the iconic fox head logo, Fox has been all about family. Not just the Fox family name — a legacy that continues to this day — but the idea of forging a family that celebrates life on two wheels and shares that passion with the world. We are the stoke machines, the purveyors of dreams. Wherever we go, lighting fires everywhere with purpose and integrity. You’ll find us at all your favorite events, supporting all your favorite riders, and empowering the next generation to pursue their passions on dirt.
Come see our range of Fox clothing, full face and trail helmets, gloves, protection, accessories and casual gear. If you are all about mountain bikes or maybe dabble in the gravel we’ve probably got something to get you stoked. In store in our Melbourne showroom or shop online!