The Ride Ahead
Don’t wait for the future. Create it.
Our purpose is to bring new experiences to riders. Our mission is to make the most advanced bicycle tires in the world. To do that, we focus on Innovation, Sustainability, and Distinctiveness.
- Innovation, as it allows us to deliver to our customers high-quality and high-performance products.
- Sustainability, as we know that cycling is the greenest form of transportation, yet tires are not ‘green’ per se.
- Distinctiveness, since we outperform our competitors for grip, durability, speed, and puncture resistance.
We produce and sell tires, tubulars and inner tubes for bicycles and our goal is to provide our customers with a range of high-quality products to ensure them a superior performance in cycling.