“My first bike was a Fuji.”

We hear it all the time. There’s a definite glow when someone reminisces about that first bike. We feel it too. After all, isn’t that what riding is all about?

Our goal at Fuji is to always keep that excitement alive for every type of rider. Whether your first bike was 30 years ago, or you’re shopping for it right now, we create a lifetime of memories, one bike at a time.

Check out our range of Fuji bicycles and eBikes for any kind of rider! We have bikes for first time riders all the way through to hardcore roadies, gravel adventurers, mountain bike shredders and everyone who rides just for fun!

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  • Kids Bikes 20″ Wheel (105 – 135cm)

    Fuji Rookie 20″ Boys BMX Cosmic Black

    $279.20

    The fun, fast and colorful Rookie is the perfect first bike to make memories that younger riders will always remember.

  • Kids Bikes 20″ Wheel (105 – 135cm)

    Fuji Rookie 20″ Boys BMX Blaze Orange

    $279.20

    The fun, fast and colorful Rookie is the perfect first bike to make memories that younger riders will always remember.

  • Kids Bikes 20″ Wheel (105 – 135cm)

    Fuji Rookie 20″ Girls BMX Cloud Grey

    $279.20

    The fun, fast and colorful Rookie is the perfect first bike to make memories that younger riders will always remember.

  • Kids Bikes 20″ Wheel (105 – 135cm)

    Fuji Rookie 20″ Girls BMX Bright Coral

    $279.20

    The fun, fast and colorful Rookie is the perfect first bike to make memories that younger riders will always remember.

  • Kids Bikes 16″ Wheel (94 – 120cm)

    Fuji Rookie 16″ Boys BMX Rocket Silver

    $263.20

    The fun, fast and colorful Rookie is the perfect first bike to make memories that younger riders will always remember.

    All bikes purchased in-store come fully assembled with 12 months free servicing!

  • Kids Bikes 16″ Wheel (94 – 120cm)

    Fuji Rookie 16″ Boys BMX Cool Blue

    $263.20

    The fun, fast and colorful Rookie is the perfect first bike to make memories that younger riders will always remember.

    All bikes purchased in-store come fully assembled with 12 months free servicing!

  • Kids Bikes 16″ Wheel (94 – 120cm)

    Fuji Rookie 16″ Girls BMX Brilliant Berry

    $263.20

    The fun, fast and colorful Rookie is the perfect first bike to make memories that younger riders will always remember.

    All bikes purchased in-store come fully assembled with 12 months free servicing!

  • Kids Bikes 16″ Wheel (94 – 120cm)

    Fuji Rookie 16″ Girls BMX Sky Blue

    $263.20

    The fun, fast and colorful Rookie is the perfect first bike to make memories that younger riders will always remember.

    All bikes purchased in-store come fully assembled with 12 months free servicing!

  • Hardtails

    Fuji Adventure MTB 27.5 Red

    $543.20

    The Adventure is a wallet-friendly mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all around fun bike for the city or country. Trickledown technology from Fuji’s top-of-the-line models ensures the Adventure rides well and can be a gateway to a new cycling lifestyle.

  • Hardtails

    Fuji Adventure MTB 27.5 Matt Black

    $543.20

    The Adventure is a wallet-friendly mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all around fun bike for the city or country. Trickledown technology from Fuji’s top-of-the-line models ensures the Adventure rides well and can be a gateway to a new cycling lifestyle.

  • Bicycles

    Fuji Transonic 2.1 AXS Ox Blood

    $4,799.20

    Our aero road race bike is designed for one thing – going fast. Aggressive positioning, lightweight construction, and wind slicing design, all moving forward in harmony.

  • Bicycles

    Fuji Gran Fondo Disc 1.3 Pearl Slate

    $3,039.20

    The Gran Fondo is built to keep you rolling smooth and fast on all-day rides no matter what the road conditions are. While designed for the long haul, it equally provides comfort on climbs and confidence coming down.

  • Bicycles

    Fuji SL-A Disc 1.3 Metallic Red

    $2,279.20

    Whether battling at a local crit, logging training miles or joining the weekend group ride the SL-A, with its high quality and lightweight aluminium frame, will have you dancing on the pedals all day.

  • Bicycles

    Fuji Sportif Disc 1.3 Pearl Black

    $1,599.20

    The Sportif is designed for versatility and performance. Taking geometry cues from our top-level endurance bike, the Gran Fondo, the Sportif’s longer wheelbase and taller headtube position the rider efficiently to reduce arm fatigue and back strain while on the road. Endurance geometry, road-compliant seatstays and smart specs make the Sportif the perfect bike for local group rides, long centuries or your next charity ride.

  • Dual Suspension

    Fuji Rakan 29 1.5 Dual Suspension Pearl Mahogany

    $2,719.20

    The Rakan might be the most efficient pedalling trail bike on the market, with 120mm of MLink® Suspension Design technology, modern geometry and 29-inch wheels make it the obvious choice if you’re looking for a do-it-all mountain bike.

  • Hardtails

    Fuji Bighorn 29 1.5 MTB 2023 Deep Forest Green

    $1,359.20

    The Bighorn pairs aggressive modern geometry and our lightest alloy frame to create a do-it-all hardtail that is ready to tame just about any trail.

  • Dual Suspension

    Fuji Rakan 29 1.7 Dual Suspension Smoked Silver

    $2,399.20

    The Rakan might be the most efficient pedalling trail bike on the market, with 120mm of MLink® Suspension Design technology, modern geometry and 29-inch wheels make it the obvious choice if you’re looking for a do-it-all mountain bike.

  • Dual Suspension

    Fuji Rakan 29 1.5 Dual Suspension Clay Grey

    $2,399.20

    The Rakan might be the most efficient pedalling trail bike on the market, with 120mm of MLink® Suspension Design technology, modern geometry and 29-inch wheels make it the obvious choice if you’re looking for a do-it-all mountain bike.

  • Lifestyle/Commuter

    Fuji Absolute 1.3 Satin Silver

    $1,039.20

    Known for versatility, the Absolute’s geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider, or the urbanite looking to ride to work or run errands.

  • Hardtails

    Fuji Adventure MTB 27.5 Step Through Satin Grey

    $540.00

    For light trail riding or a weekend ride with the family, the Adventure 27.5 will get you where you want to go. The lightweight aluminum frame is durable and keeps the bike nimble, while the step-through design makes it a snap to get on and off the bike. With a solid mix of reliable components, including a suspension fork, disc brakes, a 21-speed drivetrain, and 27.5 inch wheels, this budget-friendly bike satisfies the need for fun on two wheels. Swing a leg over and see what the next adventure brings.

  • Hardtails

    Fuji Nevada 29 1.7 MTB MY22 Cyan

    $719.20

    If you are looking for a mountain bike to start hitting the trails with then Fuji Nevada 1.7 is for you. 29″ wheels give you faster rolling speeds, hydraulic disc brakes provide confidant stopping and a reliable 24 speed driveline all at a fantastic price.

    Please note: Images are colour and graphic representations only – Parts vary including Microshift shifters and derailleurs and Spinner Suspension Forks. Other parts variation may occur due to supply chain interruptions.

  • Hardtails

    Fuji Nevada 29 1.7 SRAM MTB MY22 Satin Grey

    $719.20

    If you are looking for a mountain bike to start hitting the trails with then Fuji Nevada 1.7 is for you. 29″ wheels give you faster rolling speeds, hydraulic disc brakes provide confidant stopping and a reliable 24 speed driveline all at a fantastic price.

    Please note: Images are colour and graphic representations only – Parts vary including SRAM shifters and derailleurs and Zoom Vaxa suspension fork. Other parts variation may occur due to supply chain interruptions.

  • Bicycles

    Fuji Declaration Khaki Green

    $479.20

    Built to conquer your urban environment, the Declaration comes with a slightly less aggressive geometry than the Feather, the comfort and durability of steel, and the ability to ride fixed or free.

  • Bicycles

    Fuji Declaration Satin Black

    $479.20

    Built to conquer your urban environment, the Declaration comes with a slightly less aggressive geometry than the Feather, the comfort and durability of steel, and the ability to ride fixed or free.

  • Lifestyle/Commuter

    Fuji Absolute 2.1 ST Satin Graphite

    $519.20

    Known for versatility, the Absolute’s geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider, or the urbanite looking to ride to work or run errands.

  • Bicycles

    Fuji Absolute 1.9 Gloss Black ST

    $600.00

    Known for versatility, the Absolute’s geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider, or the urbanite looking to ride to work or run errands.

  • Bicycles

    Fuji Absolute 1.9 Dark Blue

    $649.00

    Known for versatility, the Absolute’s geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider, or the urbanite looking to ride to work or run errands.

  • Lifestyle/Commuter

    Fuji Absolute 1.7 Light Grey

    $879.20

    Known for versatility, the Absolute’s geometry strikes a balance between speed and comfort, making it ideal for the fitness-minded rider, or the urbanite looking to ride to work or run errands.

  • Hardtails

    Fuji Nevada 29 1.3 MTB SRAM NX Silver

    $999.20

    The perfect recreational mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all around fun bike for the city or country. An all-new frame with updated geometry for 2021, the Nevada ensures comfort and reliability, while rear fender and carrier mounts plus a kickstand mount make this a true do-it-all machine.

    This one is a SRAM NX 1x 11speed drivetrain

  • Hardtails

    Fuji Nevada 29 1.3 MTB SRAM NX Sand

    $999.20

    The perfect recreational mountain bike for new riders to dip their toes into trail riding, a commuting solution, or just an all around fun bike for the city or country. An all-new frame with updated geometry for 2021, the Nevada ensures comfort and reliability, while rear fender and carrier mounts plus a kickstand mount make this a true do-it-all machine.

    This one is a SRAM NX 1x 11speed drivetrain

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